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PRESS RELEASE
The Truster Is Avaliable
Tel Aviv, Israel, 5 January 1998 The long awaited controversial software is now available at $149. The Truster is an online Lie Detector that can analyze the voice through a phone conversation and show you on the screen whether the person you are conversing with is lying, outsmarting you, exaggerating, unsure of his words or telling the truth. The product is patent pending and is the first in a line of products based on the same technology. The product was developed by Makh-Shevet in Israel and can be used in various situations in which you want to see the 'whole picture'. The Truster will surely mark a new era. Politicians will have to think twice on what they say in during their campaigns, voters will be able to check the speeches in their Trusters. Salesmen will have to be far more cautious when selling their wares over the phone. How about getting some real answers when you are shopping for your new home or car? No more 'Yes, I did my homework' over the phone to mom. Business people will have more of a clear view when they are told 'the check is in the mail' or 'this is my best price, it is pointless to go on arguing'. And how about the assertion 'I was in the pub with my friends last night'? "We are seeking to make a slight change in the world", said Tamir Segal, CEO of Makh-Shevet. "We realize that the product is controversial, but it lies in the hands of each user to apply it correctly.". PRESS RELEASE
Truster In Different Languages
Herzeliya, Israel, December 24, 1997 Makh-Shevet announces that new language versions of the Truster will appear soon. The first version - English - will be ready by January, 10 1998. next to follow - Japanese and German versions - will be ready by March 1998. Makh-Shevet's distribution strategy allows every territory to use the Truster in its local language. This is done mainly to simplify the use and allows a better interaction with the product. Truster is language independent, throughout the checking procedure the software does not relate to language analysis but to the emotional state of the person who is being examined. Our purpose is to integrate the use of the product worldwide and to allow people the availability of a perfect tool in catching deception. |
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| Site Design: Ilan Weitzman & Tzvi Katzburg | Revised:EyeMagic Web Developers | January, 1998 |